Turn AI Visibility into
Revenue Velocity
The #1 AI Search Optimization Agency
We’ve engineered the most advanced, data-backed system for amplifying AI visibility, unlocking organic growth at an unprecedented scale. Welcome to the future of search.
Insights to help you grow.
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Let’s Go!
“The combination of speed and affordability made all the difference.”
“They are a trustworthy growth partner and a key part of our team.”
“They helped us triple lead volume and we’ve been off to the races.”
How We’re Winning the Future of
AI Search, Today
While others fumble through experiments, we've built the definitive playbook for optimizing brand discovery across LLMs—making growth a foregone conclusion.
Truth → Presence → Architecture → Markup → Distribution → Provenance → Monitoring → Actionability
Ontology & Claims Governance
Domain Ontology | Controlled Vocabulary | Claims Registry | Versioning | Collision Handling | Authoritative Storage
LLMs index claims about entities. Without a canonical map of entities, relationships, and claims—plus version control—models will invent or conflate facts.
We establish undeniable factual accuracy and authority so that AI models trust and cite you.
Authority & Trust Signaling
Graph Presence | Reciprocal Linkage | Citation Diversity | Schema-Level Trust Signals
LLMs lean heavily on authoritative graph snapshots when selecting sources. Embedding into key graphs and surfacing trust signals dramatically increases citation probability.
We secure your footprint across AI surfaces, knowledge graphs, and trusted data sources.
Semantic Design & Enrichment
Embedding Coherence | Semantic Chunking | Monosemantic Definitions | Prompt-Aligned Headings
Content will fall flat if LLMs can’t parse its structure or misinterpret entities. Semantic enrichment ensures content is self-contained, indexable, and can be accurately cited.
We organize content with precision so both humans and LLMs can navigate and understand it.
LLM-Optimized Structured Data
Graph Construction | Core Properties | Rich Markup | Freshness & Provenance
Schema markup provides LLMs with a machine-readable map of entities and relationships. A well-crafted @graph maximizes clarity and citation probability.
We deploy structured data and schema to make content machine-readable and AI-ingestible.
Corpus Seeding & Distribution
Dataset Publishing | Scholarly & Open Repos | Developer & Data Hubs | Embeddings & Exports
LLM visibility also comes from off-site ingestion pipelines (academic repositories, code/data hubs etc). Seeding content into these ecosystems increases the odds of inclusion.
We strategically seed optimized content where AI models and audiences will find it first.
Provenance &
Content Authenticity
Traceability Hooks | Machine-Readable Licensing | Authorship | Authenticity for Media | Compliance
Curators and model builders prefer assets with clear rights, provenance, and audit trails. Strong, machine-readable signals reduce ingestion friction and P(recommendation).
We embed attribution and trust signals so the correct brand is recognized as the original source.
Model-Surface Monitoring
LLM Visibility Audits | Embedding Drift Detection | Citation Quality Scoring | Closed-Loop Content Updates
AI Search Optimization is inherently opaque. Continuous intelligence on how, where, and whether your content appears is essential to iterate.
We track AI citations, rankings, and coverage to confidently know how visible you are.
Actionability &
Agent Integrations
Traceability Hooks | Machine-Readable Licensing | Authorship | Authenticity for Media | Compliance
Agents don’t just answer—they do. Brands that expose clean, well-documented actions become the default “tool” a model recommends or calls.
We help turn real-time agent actions into continuous growth and a competitive advantage.
AI Search Optimization Puts
Growth on Auto-Pilot
Maximize discoverability across ChatGPT and the entire AI Search ecosystem. If your audience is asking questions on an LLM, we’ll get you positioned as the answer.
Semantic SEO – Content for AI Crawlers
Semantic SEO aligns content with AI models' understanding of meaning and context. Turn AI comprehension into your competitive advantage and take control of the conversation.
Knowledge Graph Optimization
Knowledge Graph Optimization enhances your entity’s prominence and trustworthiness in AI-generated answers. Position yourself as the single authority LLMs consistently choose.
Entity SEO – Content for LLM Recognition
Entity SEO structures content around discrete concepts that AI models recognize and rank. We’ll make it effortless for AI to understand your content and pick it first, every single time.
Semantic Query Alignment
Semantic Query Alignment matches content to the precise intent behind the user queries entered into AI models. Become the answer your prospects see—and trust— when they ask AI for solutions.
AI Visibility – Scale Your Citation Rate
AI Visibility determines how frequently AI models cite your content in generated answers. Let’s turn every AI interaction into an inbound opportunity, before your competitors get the chance.
READY TO 10x ORGANIC GROWTH?
Stop Guessing and Start Optimizing
for AI-Native Search
Or → Start Turning Prompts into Pipeline!
AI Discovery Solutions that
Deliver Revenue
Unlock the exact AI search strategies powering some of today’s fastest-growing businesses, purpose-built to drive growth directly from LLMs.
TRUST STACK™
All-in-one framework for establishing bulletproof entity authority.
We layer precise structured data, Knowledge Graph integration, claims governance, and verified authorship to cement your brand’s legitimacy at scale. Then we align trust signals for AI discoverability—ensuring every LLM cites you first.
ZERO CLICK™
Win the search battle before a single click.
We sculpt your content with pinpoint semantic accuracy, optimized for AI retrieval and tuned precisely to real-world user prompts—making your brand the irresistible choice every time a language model searches for answers.
AI SEARCH OPS™
A precision-built system that transforms raw prompts into intent clusters.
We collect relevant queries, group them into intent clusters, rank each by business impact, and deliver a target content blueprint—ensuring that you only create content proven to drive leads from AI-native platforms.
NEXUS™
A comprehensive content engine to dominate AI search.
We produce authoritative, proprietary research paired with targeted, high-performing content designed for maximum AI-native visibility and shareability. By combining structured data and interactive toolkits, your content becomes effortlessly discoverable.
SIGNAL™
Proactive protection of your company’s market integrity.
We continuously audit your narrative alignment, maintain a meticulously updated Brand Fact-File, and directly sync your messaging with major LLMs, safeguarding you against AI hallucinations and creating enduring brand value.
Category Winners Always Skate to Where the Puck is Going
Discover how forward-looking brands that anticipate the shift to AI Search can turn LLM visibility into a high-performing growth channel.
Alex Melnyk
Co-founder & CEO at Modality
“Growth Marshal turned AI search into a core component of our user acquisition strategy. It has been a lot more cost effective compared to paid search.”
Luke Carter
Co-founder at BraveBrand
“We needed expertise around showing up in ChatGPT and Growth Marshal just hit the ground running and never stopped. They're an ideal choice for businesses preparing for mass AI adoption.”
Michele Marchand
Founder at The Better Scalp Company
“Kurt has a deep understanding of how LLMs work and presented a clear plan to capture traffic from ChatGPT. He absolutely delivered.”
160%
AI-sourced traffic increase over
5 months.
49%
Increase in product
sales.
Troy Buckholdt
CEO at CourseCareers
“What stands out is Growth Marshal’s technical approach to AI search. They’ve got this down to a science and have been a rock-solid partner.”
112%
LLM-driven traffic increase within 4 months.
79%
Growth in user sign-ups over 120 days.
Stephanie Ciccarelli
CMO at Lake
“Kurt rewired the way AI sees us. It’s the most leverage we’ve ever had from a marketing engagement. And it all happened in three weeks!”
#1
AI Visibility ranking, overtaking Airbnb.
15x
U.S. AI answer-citation share.
Dev Chatterjee
Founder at Inbound Medic
“My collaboration with Growth Marshal has been excellent. It didn’t take long for new, high-intent leads to start showing up on a steady basis.”
91%
Increase in traffic
over 6 months.
63%
Jump in new accounts over the first 6 months.
Marthe Naudts
Head of Growth at Espresso AI
“Growth Marshal has been communicative and incredibly helpful. We’re impressed with the amount of mentorship and feel guided and supported every step of the way.”
Dawn Foster
COO at Urban Carry
“It’s not just the great results he delivers but also Kurt’s approach to working with our whole team on AI marketing. The engagement has surpassed expectations.”
Our Simple Process,
Your Outsized Success
We're a results-driven agency, built for speed and trusted to deliver what matters most: sustainable growth.
1. Subscribe
All Growth Marshal subscriptions come with complete flexibility (pause/cancel at any time).
2. Kickoff / Strategy
We hit the ground running with an initial call and begin analyzing your site, business, competition, market, and customers.
3. Roadmap
We draft a custom AI SEO program to drive qualified traffic that converts. Our packages are built around delivering exceptional results for your business.
4. Approval
We’ll present our complete AI-first strategy and get your sign-off. You’ll maintain complete visibility and a checklist of deliverables.
5. Precise Execution
This is a done-for-you service managed by Growth Marshal. At this point, most clients prefer to sit back and watch the pros cook!
6. Reporting
You’ll receive detailed ROI reports that include a list of work that’s been completed and a review of performance.
READY TO 10x ORGANIC GROWTH?
Stop Guessing and Start Optimizing
for AI-Native Search
Or → Start Turning Prompts into Pipeline!
Advanced Tactics, Uniquely Tailored for Startups, SMBs, & Solopreneurs
Industries (coming soon)
Financial Technology (Fintech)
Marketing Technology (Martech)
Advertising Technology (Adtech)
HR & Payroll Software
Data & Predictive Analytics
Workflow Platforms
Cybersecurity Software
Content Platforms
Ecommerce
Professional Services
Medical & Healthcare
Growth Stage (coming soon)
Seed Stage Startups
Series A Startups
Series B+ Startups
Learn the Tactics for Conquering
AI Search Results
AI SEO | Zero Click™
How to Win AI Visibility in a ‘Clickless’ World
Optimize snippets, map entities and engineer content to be cited, not just clicked.
AI SEO | Trust Stack™
Ultimate Guide to Building AI-Era Authority
Learn how structured data, entity linking, citations, and author trust fuel AI search visibility.
FAQs
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Growth Marshal is an AI Search Optimization Agency that uses bleeding-edge, data-driven strategies to transform AI visibility into tangible business growth.
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Growth Marshal improves AI visibility using four core strategies:
Knowledge Graph & Trust Signals
Intent-driven content engineering for LLM citation (knowing what to write)
Prompt Surface Optimization and Chunk Engineering (knowing how to write for machines)
LLM-optimized structured data
These strategies are integrated and delivered through Growth Marshal’s proprietary frameworks—Trust Stack™, Zero-Click™, and AI Search Ops™.
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Most agencies offering AI SEO still rely heavily on legacy SEO tactics that fail to account for the unique mechanisms behind LLM retrieval and prompt-based search.
Growth Marshal approaches AI visibility differently—drawing from deep experience at the forefront of machine learning, long before large language models became mainstream.
This background has allowed us to develop specialized expertise in Prompt Surface Optimization, entity-centric content engineering, semantic embedding alignment, and LLM-specific structured data design.
As a result, our advanced understanding of how LLMs retrieve and surface information enables us to maximize citation probabilities for our clients, delivering genuine AI-native visibility.
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Growth Marshal provides five proprietary solutions, each consisting of strategically bundled services:
Trust Stack: An all-in-one framework designed to establish bulletproof entity authority.
Zero-Click: Re-engineers your existing content assets specifically for optimal AI retrieval.
AI Search Ops: A precision-built system that transforms raw prompts into clearly defined intent clusters, guiding a content roadmap optimized for LLM citation.
Nexus: A comprehensive engine powering the creation of authoritative, AI-first content tailored explicitly for retrieval by large language models.
Signal: Proactive protection of brand integrity, guarding against inaccuracies and hallucinations from LLM-generated content.
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Kurt Fischman is the founder of Growth Marshal and one of the leading voices on AI Search Optimization and semantic discovery.
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Any B2B or B2C company seeking to increase visibility in AI-powered search channels can benefit from AI SEO.
Ultimately, the extent to which a business can leverage AI SEO to drive traffic, leads, and sales will depend on how widely AI chat platforms are adopted by its target audience.
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Clients typically see improved LLM citation rates, higher AI-driven traffic, increased brand mentions in AI answers, and measurable pipeline growth within 5–6 weeks.
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To get started, you can request a strategy session to explore what an AI SEO implementation might look like for your business.
If you're ready to begin immediately, simply select the Growth Marshal plan that best aligns with your growth goals.
All Growth Marshal plans can be paused or canceled at any time. Payments are securely processed via Stripe.
What We Mean By…
A terminology guide to our crazy jargon and proprietary frameworks.
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AI Search Optimization is a method of tailoring digital content for maximum visibility and citation within AI-generated search results. It involves aligning content structure and semantics with knowledge graphs and structured data standards. AI Search Optimization ensures precise comprehension, indexing, and retrieval by large language models and AI-native search engines.
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An AI Search Optimization Agency is a specialized firm that optimizes digital content to increase visibility within AI-generated search results. The agency aligns client content with structured data standards and knowledge graph entities. It enhances citation potential and comprehension accuracy by large language models and AI-native search platforms.
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Zero-Click is a search behavior where users obtain their answer directly from search results without clicking through to external websites. It occurs when search engines or AI-generated responses fully address user queries within the search interface. Zero-Click searches reduce traditional web traffic by fulfilling user intent instantly on the search result page.
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Entity Authority is a measure of an entity's trustworthiness and relevance within structured knowledge graphs. It reflects the degree to which knowledge systems rely on an entity as a credible information source. Entity Authority directly influences citation frequency by AI search engines and large language models.
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AI Discovery is the process by which artificial intelligence systems identify and retrieve relevant information in response to user queries. It involves matching user intent with semantically optimized and structured content. AI Discovery enables accurate, efficient information retrieval within AI-powered search and conversational interfaces.
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Entity SEO is a strategy optimizing digital content around clearly defined semantic entities. It involves aligning content with structured knowledge graphs to enhance visibility in AI-driven searches. Entity SEO improves precise content comprehension, indexing accuracy, and citation by large language models and semantic search engines.
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Semantic SEO is a content optimization strategy aligning digital content with the intent, meaning, and context understood by AI-driven search engines. It emphasizes creating content structured around clear entities and precise semantic relationships. Semantic SEO enhances accurate comprehension, indexing, and citation by semantic search platforms and large language models.
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Knowledge Graph Optimization is the practice of establishing authoritative citations and entity references within trusted knowledge graphs to enhance entity prominence and trustworthiness. It involves actively managing an entity's representation and relational accuracy across structured knowledge bases. Knowledge Graph Optimization directly influences the frequency and reliability of entity citations in AI-generated answers and semantic search results.
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Semantic Query Alignment is a method for matching digital content precisely to the semantic intent of user queries in AI-driven search systems. It ensures that content entities, relationships, and linguistic patterns correspond to the way AI models interpret query meaning. Semantic Query Alignment enhances relevance and retrieval accuracy by aligning content structure with AI comprehension mechanisms.
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AI Visibility is the extent to which digital content appears prominently in responses generated by artificial intelligence systems. It measures how effectively content aligns with AI models' comprehension, semantic interpretation, and retrieval mechanisms. AI Visibility directly influences citation frequency and content exposure within AI-driven search and conversational platforms.
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Trust Stack™ is a structured framework of authoritative citations and entity references designed to enhance content credibility for AI-driven search systems. It integrates verified entity data from trusted knowledge graphs and structured data markup to strengthen AI confidence. Trust Stack™ directly improves citation frequency and accuracy within AI-generated answers and semantic search results.
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Zero Click™ is a content optimization framework designed to enhance AI visibility and citation frequency by strategically refining existing digital assets. It integrates Semantic SEO, Entity SEO, Prompt Surface Optimization, and Chunk Structuring for Embedding Precision. Zero Click™ ensures content alignment with AI retrieval mechanisms, increasing accurate citation in zero-click AI-generated search results.
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AI Search Ops™ is a content planning framework developed by Growth Marshal that strategically maps digital assets to user queries using Semantic Query Alignment and the Jobs-To-Be-Done (JTBD) methodology. It systematically organizes content around precise user intents and semantic structures identified in AI-driven search behavior. AI Search Ops™ ensures digital content consistently matches audience queries, optimizing relevance, retrieval accuracy, and citation frequency within AI-powered search platforms.
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Nexus™ is a content creation framework developed by Growth Marshal that applies AI Search Ops™ principles to produce new, AI-optimized digital assets. It strategically aligns freshly created content with user queries through Semantic Query Alignment and the Jobs-To-Be-Done (JTBD) methodology. Nexus™ ensures new content precisely matches audience intent, enhancing AI visibility, semantic relevance, and citation potential within AI-driven search platforms.
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Signal™ is a brand consistency framework developed by Growth Marshal that ensures accurate and authoritative alignment of a company’s entity identity across AI-driven systems. It structures and maintains a centralized Brand Fact‑File and synchronizes opportunities with large language models. Signal™ implements continuous hallucination monitoring and narrative audits to preserve entity integrity and AI trustworthiness throughout LLM outputs.